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4 Tips to Make Your Self Employment Dream Come True

February 19, 2013

What’s your personal dream for you and your family?

If you could change one thing in your life today, what would it be?

These are just some of the questions you should ask yourself when you start thinking about your entrepreneurship possibilities.

If you’re wondering how to start a business or thinking of starting your own home based business you may want consider these four tips:

1. Target a Niche Market

Find that niche, and mark your spot in it. You don’t need to reinvent the wheel, but find a quality or trait that would appeal to your niche market – whoever they might be. When I decided on the commercial office cleaning business, I knew there was lots of competition, but I also knew that most of my competitors over-promised and under-delievered; many were losing 40% of their existing customers each year! I promised satisfaction: if you contracted with me -  you dealt with me; not a supervisor, salesman, or middle-level manager.

2. Persistance is the Key

It can take years before a business becomes profitable. Most businesses don’t make it past the first year – most throw in the towel. Janitorial service offered low-startup costs, payment for services rendered in 30-60 days, and I could start small and do the work myself. Yes, that did mean some LONG days.

The key to being successful is to never give up; there will be obstacles, setbacks and in some cases you’ll want to quit, but start up business owners will never have success if they give up.

3. Have a Vision

Many people want to open a business but opening just another business won’t get people’s attention.  Having a solid vision is much more important, because let’s be honest – this world doesn’t need another business that already exists, BUT it is waiting for someone who will provide a needed service with exceptional quality.

How will your business be different from the rest?

4. Start Small – Think Big

Focus one day at a time. Starting a business is like a puzzle, you start at one end with a few pieces, and slowly over time you build the puzzle, and it keeps getting bigger and bigger. Think of the steps you need to take to get your small business to where you want it to be? Where do you see your business headed in the future?  Think realistically about the growth of your small business, do you need employees? Where will you work from? Who are your target clients?

Remember the tortoise and the hare: “Slow and steady wins the race.”

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